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How to make text ad with products?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Especially how to integrate it with merchant centre?

 

Please see example below:howto.jpg

 

howto.jpg

 

It looks like its standard keyword ads (?) with integrated products somehow.

 

I am looking for some advice/point where to start.

 

Thank you

1 Expert replyverified_user
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Accepted by topic author Compadvance
September 2015

Re: How to make text ad with products?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Yes. They are called Google Products formerly Froogle. You upload a Product feed and your product and picture with price will show usually on top of search results.

 

See: http://www.google.com/shopping

 http://support.google.com/merchants/bin/answer.py?hl=en&answer=188479

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Re: How to make text ad with products?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Can you elaborate? Are you asking how about keywords for a Products Campaign where you upload products instead of Ads and Keywords?

Re: How to make text ad with products?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I wonder how they put products with prices below text ad\

 

I believe it's product or offer extension but I am not sure

Marked as Best Answer.
Solution
Accepted by topic author Compadvance
September 2015

Re: How to make text ad with products?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Yes. They are called Google Products formerly Froogle. You upload a Product feed and your product and picture with price will show usually on top of search results.

 

See: http://www.google.com/shopping

 http://support.google.com/merchants/bin/answer.py?hl=en&answer=188479

Re: How to make text ad with products?

Top Contributor
# 5
Top Contributor

Ok, was Froogle, was gBase, was Google Products and now is Google Merchant Center. You upload your product feed and the products become available for advertising.

 

The particular format you mention here is a Product Ad Extension, not a Product Listing Ad (PLA). The difference is product extension work with your regular search text ads. You can define the group keywords and filter the product feed to include only items related to the AdGroup. PLA's do not use keywords. Instead they look at the item description you provide with the feed and display items related to the search query.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords