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How to improve quality score of keywords

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# 1
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My keywords quality score is between 3-4 i need some succession how can i improve QS.

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Accepted by topic author Vikas S
September 2015

Re: How to improve quality score of keywords

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# 4
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Hi, you really tried to achieve QS of that value (honestly thumbs up), but i will suggest you work on your Click Through Rate (CTR), because CTR takes the largest percentage of the QS, followed by Relevance, that's how relevant is your Ad to the landing page, and then followed by the Landing Page.

Quality Score depends on CTR(Click-through rate), Ad relevance and Landing page.

 

I recommend this Video for you by a Chief Economist: https://www.youtube.com/watch?v=qwuUe5kq_O8

 

David

Smile

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Re: How to improve quality score of keywords

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi there,

 

I recommend you going through this Post by Neha. I find it really helpful Smiley Happy 

 

https://www.en.adwords-community.com/t5/User-Articles/Quality-Score-The-Magical-amp-Mysterious-Metri...

 

Thanks!

 

**If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.**

Re: How to improve quality score of keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Vikas S,

I have recently tracking my one campaign and see quality score up and down within some days. Quality Score depends on CTR(Click-through rate), Ad relevance and Landing page. If you to make better landing page with better product description and review. Off course, you have to create relevant ad title and description.

I have targeted a keyword which quality score was 6 and after 2 days it become 9. I have tried to target better keyword and better audience for my landing page. I can suggest you to focus on you landing page and keyword.

Thank you
Marked as Best Answer.
Solution
Accepted by topic author Vikas S
September 2015

Re: How to improve quality score of keywords

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Hi, you really tried to achieve QS of that value (honestly thumbs up), but i will suggest you work on your Click Through Rate (CTR), because CTR takes the largest percentage of the QS, followed by Relevance, that's how relevant is your Ad to the landing page, and then followed by the Landing Page.

Quality Score depends on CTR(Click-through rate), Ad relevance and Landing page.

 

I recommend this Video for you by a Chief Economist: https://www.youtube.com/watch?v=qwuUe5kq_O8

 

David

Smile