AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.2K members online now
4.2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

How to implement adwords remarketing for apps

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hello all,

I have a question.

In case of re marketing in android apps do i have to require to paste remarketing tags to my apps or connecting developer account with adwords is enough to generate remarketing list.


Also what happens in case of ios apps?


Pelase elaborate

1 Expert replyverified_user

Re: How to implement adwords remarketing for apps

Community Manager
# 2
Community Manager

Hi Soumik,


You will need to paste the remarketing tag into your app; connecting your developer account is not enough.


You can find a walkthrough of the general set-up here, including how to access the remarketing tag for app remarketing in the Shared Library of AdWords, and there is a Developer's Guide as well on how to customize your app remarketing.


Good luck!