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How to handle this keyword combination. +promotional +t-shirt.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I understand that the dash will be ignored, and this will probably get matched on three words.   I also understand that  +promotional +[t shirt] is not a valid combination.   Any way to get this done?  

2 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: How to handle this keyword combination. +promotional +t-shirt.

Top Contributor
# 2
Top Contributor
Hello ;
The system is smart enough to recognize +promotion +Tshirt ;
+promotion will include all vairats of the keyword except synonyms. The same applies to Tshirt . (So the +Tshirt limits you to t-shirts only - assuming you do NOT do any other promotional clothing)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: How to handle this keyword combination. +promotional +t-shirt.

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

I think testing might give you the answer you need to this puzzle.

 

You can add all types of combinations like 

 

+promotional +"t-shirt" +promotional +[t-shirt] +promotional +t-shirt +promotional +Tshirt

 

to see what different results it brings

 

You can also check variations with the keyword planner like this 

 

tshirts_1.png

 

In the main window the keyword planner shows estimates for exact matches of the keyword even if you use + or " " or [ ] , this can be  seen by the fact that the numbers are the same for all combinations : 140 searches

 

If you click on the "Review estimates" button in the lower right corner, you can however find out what the estimates are for all match types like this :

 

tshirts2.png

 

 

Since this is a keyword with really low traffic, you might see traffic only with the BMM variant

 

+promotional +t-shirt

 

And as Moshe explained , the system knows not to consider a -shirt as a negative inside the BMM.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: How to handle this keyword combination. +promotional +t-shirt.

Top Contributor
# 4
Top Contributor
Hi Milton P,

Yes, the hyphen is ignored, but instead of interpreting as 3 words (promotional t shirt), it will interpret as 2 keywords (promotional tshirt). There is also good evidence it would be treated as a single word (promotionaltshirt), ignoring punctuation and spaces. In this case, both +promotional +tshirt and +promotional +t-shirt will produce nearly the same result. If you have both keywords in your account, there would be a difference between the two.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: How to handle this keyword combination. +promotional +t-shirt.

Top Contributor
# 2
Top Contributor
Hello ;
The system is smart enough to recognize +promotion +Tshirt ;
+promotion will include all vairats of the keyword except synonyms. The same applies to Tshirt . (So the +Tshirt limits you to t-shirts only - assuming you do NOT do any other promotional clothing)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: How to handle this keyword combination. +promotional +t-shirt.

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

I think testing might give you the answer you need to this puzzle.

 

You can add all types of combinations like 

 

+promotional +"t-shirt" +promotional +[t-shirt] +promotional +t-shirt +promotional +Tshirt

 

to see what different results it brings

 

You can also check variations with the keyword planner like this 

 

tshirts_1.png

 

In the main window the keyword planner shows estimates for exact matches of the keyword even if you use + or " " or [ ] , this can be  seen by the fact that the numbers are the same for all combinations : 140 searches

 

If you click on the "Review estimates" button in the lower right corner, you can however find out what the estimates are for all match types like this :

 

tshirts2.png

 

 

Since this is a keyword with really low traffic, you might see traffic only with the BMM variant

 

+promotional +t-shirt

 

And as Moshe explained , the system knows not to consider a -shirt as a negative inside the BMM.

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: How to handle this keyword combination. +promotional +t-shirt.

Top Contributor
# 4
Top Contributor
Hi Milton P,

Yes, the hyphen is ignored, but instead of interpreting as 3 words (promotional t shirt), it will interpret as 2 keywords (promotional tshirt). There is also good evidence it would be treated as a single word (promotionaltshirt), ignoring punctuation and spaces. In this case, both +promotional +tshirt and +promotional +t-shirt will produce nearly the same result. If you have both keywords in your account, there would be a difference between the two.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords