How to handle seperate keywords with similar wording?[ Edited ]
January 2013 - last edited January 2013
I'm confused as to how Adwords will handle seperate keywords with some of the same wording or ommited wording. For example, the Google Keyword tool gives me "how to design a website" and "design a website." Wouldn't "how to design a website" bring the same results as broad-matched "design a website"? Do they conflict in any way?
best web design
find a web designer
Re: How to handle seperate keywords with similar wording?
Google will try to match the search query to the closest keyword in your list. Let's look at your examples.
"How to design a website" and "design a website" could indicate a different intent of the user. "How to design a website" probably indicates the user wants to design the web site herself while "design a website" could be a use looking for help designing the web site. Now, if you were a web site designer, you would not want the click form the user whose intent is to build their own web site, so you might want to include "how to design a website" as a negative keyword in either exact or phrase match or both.
I would caution you against using broad match, instead use broad match modified, you add plus signs in front of keywords that must be present. You can't use BMM as a negative match.
You may find that "find a web designer" performs better than "web designer". In that case, you would watn to bid higher on the better performing keyword.
Best of Luck!