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How to fix "approved" "General_Spam_Policy" "critical" ?

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# 1
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For weeks I've been trying to "fix" Littlest Pet Shop items in my Google feed that all have issues. Their status is "approved"  with a "general_spam_policy" issue, "critical" severity. First of all, I don't understand the contradiction of being approved and having a critical error. As for "general spam policy", I considered the reason might be because I repeated a couple of sentences after giving the custom description. I tested a handful by removing the repeated section and waited about 3 weeks to see if the modifications would change the status. Nothing. The issues are unchanged. And they don't appear in google shopping.


The next test was to list 6 additional Littlest Pet Shop that were not previously listed. The only repetition they share is "Littlest Pet Shop" for product name. Yet these new items are "approved"  with a "general_spam_policy" issue, "critical" severity. Why? I've searched to the best of my ability to try and resolve this. I can't find answers.


My second issue is: Why is there NO information to explain the meaning of "approved" with "general_spam_policy". Go on, Google it. A very small list of returns and no explanation as to meaning.

1 Expert replyverified_user

Re: How to fix "approved" "General_Spam_Policy" "critical" ?

[ Edited ]
Top Contributor
# 2
Top Contributor

 (1) as to item being both approved and flagged with an issue --

data-quality-issues do not necessarily result
in an item being disapproved immediately --
so, an item may be flagged with policy
issues or warnings, but also approved.

data-quality issues, while an item is approved, may simply cause
an item to be low in quality, still approved, but may not win a slot
in the ad-auctions unless the bid is extremely high or the search
terms extremely relevant, for example.

also, depending on the item, a data-quality issue may be flagged
while the item still remains approved, due to a warning-period.

for example, google may take 72-hours or so before issuing a final status --
also, both the items and landing-pages may need to be re-reviewed and not
all items and landing-pages are re-reviewed each time they are submitted.

items that are flagged with a severity of critical or error may remain with
an approved status and still continue to appear as searchable shopping-ads,
during the warning-period -- typically, over a few days or weeks or so,
depending on the issue and item details.

check any emails from google or notification-messages within the account, for
any account-specific time-frames that may have been assigned to the warnings.

during the warning-period google expects a long-term solution
to be implemented so that the issue will no longer be flagged,
now and in the future, and the item re-submitted (re-inserted).

if all related issues are not resolved within the warning period,
the item may then be disapproved or remain with the warning --
potentially permanently.

a disapproval can happen for policy, specification, or quality related issues,
at any time.

too many or too frequent disapprovals, especially for the same
issue, may result in a permanent suspension from the program.

also note that different destinations can have very different review criteria;
there may be multiple destinations and an item-offer can be approved for
one destination while disapproved for others -- since there are usually
different policies, specifications, and quality-rules for each destination.

generally, be certain to verify that the destination is either shopping (ads)
or display (remarketing ads) to help determine if the issue may be ignored,
if there is no advertising wanted for those types of campaigns/ad-formats.

(2) as to the specific issue being flagged, general-spam-policy;
the general-spam policy violation is a somewhat generic policy
violation flag that may be triggered by a number of factors --

- for example, be certain only physical items are being submitted;

- for example, be certain not to submit any duplicate physical items.

- for example, be certain any variants are actual physical items,
and have a proper item_group_id value and at least one unique
variant attribute value (e.g. color, size, material, pattern) for all
items within each variant-group.

- for example, only information about the physical item-offer may be submitted;
ancillary information, such as store or shop names or details, are not allowed.

note that the shop/store/business name may be set in the account
and is then automatically added to all submitted items by google;
there is no need to add such information, again, to any product
(feed) inventory data -- which is generally a policy violation.

be certain most all attributes submitted -- especially title and description --
contain information that is (only) about the one, exact, specific, physical
inventory item being sold and shipped, and submitted to google, for an ad.

title should simply name the physical item.

description should simply describe the physical item --
such as the physical characteristics of size or shape,
or how the physical item actually looks, smells, tastes,
feels, or sounds.

any other information in the title or description is generally not allowed.

- for example, be certain to verify any global-trade-data (brand, gtin, mpn)
submitted has been assigned by the manufacturer, to the exact item being
sold, are the same values stamped on the physical item, and are all the same
values being submitted by all other merchants selling the same item --
otherwise, be certain to submit identifier_exist with a value of no
and without any brand, mpn, or gtin, for that specific item-offer.

- for example, be certain each physical inventory item has been assigned
a unique id value that never ever changes (unless indicated to do so by
a person at google) -- and only unique physical item-offers, that can be
sold and shipped, are ever submitted as an item, for a shopping-ad.

a best-practice is to use a combination of
letters and numbers for id; e.g. abc123uk

- for example, be certain there are no trademarked-related repetitive phrases.

- for example, if a feed is being used, be certain only one, single feed-file
is registered for the target-country; use the same feed for all updates --
including any changes, deletions, additions, or simply re-uploads.

also, that exact status, general_spam_policy, is most often assigned when the
item is being submitted/inserted using google's content-api -- if so, then the
best likely course would be to inspect all data being seen in the products-list
tab of the merchant-center, by clicking on the item's title, verify all the data
submitted relates to the physical item, without any ancillary information such
as a store-name; then, contact whoever is currently supporting the plug-in
or api-code -- to be certain the all the details are corrected and re-inserted
properly, especially any variants.

otherwise, this is mainly a peer-to-peer community; forum-members can
mainly offer suggestions based on specific details posted here in public --
forum-members cannot look into any account or submitted-data details.

posting more specific details, such as the specific attributes and values being
submitted for one or two related flagged-items, exactly how the data is being
submitted, screen-captures of the specific messages, the specific site or sites
being used, etc., may allow others to offer more specific suggestions.

otherwise, the best likely course is to simply contact google directly --