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How to figure out the dimensions of an ad on a website for GDN?

Badged Google Partner
# 1
Badged Google Partner

Hi,

 

So, basically, when I'm browsing a website on desktop or mobile, I see some ads. Some are regular text ads that are made to look like images, and some are image ads. 

 

What's the easiest way I can figure out their dimensions so I can create ads for those dimensions?

For example, look at these:

 

This futureshop ad stuck at the bottom of the mobile screen

 

Above, the futureshop ad is stuck at the bottom. It's animated. I want to know it's dimensions so I can get create one like it and have it stick there via GDN (or try at least)

 

Below, you see when I scroll down, I see a text ad converted into image (Chronic Fatigue...)

 

chronic.png

 

Below you'll see another ad when I scrolled down (NeoCitran).

Screen Shot 2014-11-15 at 12.11.02 AM.png

 

So, as you can see, when browsing around two questions:

 

1) Oooooh, what's THAT ad?

2) What are those dimensions?

3) Can I place an ad there via GDN?

 

How can I answer these questions guys?

Thanks!

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Mark H
September 2015

Re: How to figure out the dimensions of an ad on a website for GDN?

Badged Google Partner
# 2
Badged Google Partner
Mark

Welcome to the Awords Community.

There is a great help desk article that tell you all the sizes and dimensions that are available for the GDN

https://support.google.com/adwords/answer/1722096?hl=en

It also discusses how you can utilize the internal adwords Ad Gallery to help make display ads if needed for other flash or dimensions. Pretty cool tool.

If you are familiar with HTML and utilize a browser that supports a Right Click View Selection Source (when you highlight the ad it self) you can sometimes see the area's coding for the size, or the image may have the size in the file names etc.

Regardless, you are going to want to make many of the standard image sizes as listed in that help desk URL i provided above.

Here is another full resource on Creating Image Ads
https://support.google.com/adwords/topic/3119116?rd=1

You can also check in the Display Planner to see if that individual URL appears as available for the GDN and if it does, the display planner will indicate what Ad sizes that Website offers. You can learn more about the Display Planner here:
https://support.google.com/adwords/answer/3056115?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mark H
September 2015

Re: How to figure out the dimensions of an ad on a website for GDN?

Badged Google Partner
# 2
Badged Google Partner
Mark

Welcome to the Awords Community.

There is a great help desk article that tell you all the sizes and dimensions that are available for the GDN

https://support.google.com/adwords/answer/1722096?hl=en

It also discusses how you can utilize the internal adwords Ad Gallery to help make display ads if needed for other flash or dimensions. Pretty cool tool.

If you are familiar with HTML and utilize a browser that supports a Right Click View Selection Source (when you highlight the ad it self) you can sometimes see the area's coding for the size, or the image may have the size in the file names etc.

Regardless, you are going to want to make many of the standard image sizes as listed in that help desk URL i provided above.

Here is another full resource on Creating Image Ads
https://support.google.com/adwords/topic/3119116?rd=1

You can also check in the Display Planner to see if that individual URL appears as available for the GDN and if it does, the display planner will indicate what Ad sizes that Website offers. You can learn more about the Display Planner here:
https://support.google.com/adwords/answer/3056115?hl=en

Re: How to figure out the dimensions of an ad on a website for GDN?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆
Hi Mark,

Good questions! Sometimes you can tell the ad size by eyeballing it, once you get used to it. Here's a nifty guide Google made with example ads and descriptions of where they are typically found on the page: https://support.google.com/adwords/answer/6080597?rd=

Also, and maybe more helpful, you can use googles placement tool to check out available placements and see the ad sizes they offer. More details can be found here: https://support.google.com/adwords/answer/3056115

Hope this helps!

Re: How to figure out the dimensions of an ad on a website for GDN?

Badged Google Partner
# 4
Badged Google Partner
JINX

Re: How to figure out the dimensions of an ad on a website for GDN?

Participant ✭ ✭ ☆
# 5
Participant ✭ ✭ ☆
Hahaha and great minds think alike Smiley Happy

Re: How to figure out the dimensions of an ad on a website for GDN?

Top Contributor
# 6
Top Contributor
You can also get handy little extensions for most browsers which allow you to select any element on a page and measure it. Compare this to the lists Amy and Eric linked to and you'll know which ad it is - as they suggest, once you start to get familiar with the different sizes, you will just know....

Re: How to figure out the dimensions of an ad on a website for GDN?

Badged Google Partner
# 7
Badged Google Partner
Hi guys!

Thanks so much for these responses.
However, I'm trying to figure out the same for Mobile like shown in the example - it seems challenging to figure out a way to "inspect element" on mobiles. :/

Re: How to figure out the dimensions of an ad on a website for GDN?

Participant ✭ ✭ ☆
# 8
Participant ✭ ✭ ☆
Ah, well, the good news is that there are fewer ad sizes. I think the best thing to do would be to take note of the placement and check the placement tool when you have access to a desktop again.

Personally, I would probably screengrab them and make a folder. That way you can see the placement and the size. I bet after awhile you'll get pretty good at recognizing sizes.

I hope this helps - I wish i had a better suggestion!

Re: How to figure out the dimensions of an ad on a website for GDN?

[ Edited ]
Badged Google Partner
# 9
Badged Google Partner

Hi everyone, 

 

Sorry for bringing back this thread.

Here's an example, in the placements report - this article shows up a lot and the clicks are valuable clicks. I want to create specific image ads for this placement (and not rely on those text ads converted to the way they look now). 

 

How would I figure out the image dimensions?

Please help Smiley Happy

 

 

Screen_Shot_2014-11-23_at_1_34_22_PM-6.png

Re: How to figure out the dimensions of an ad on a website for GDN?

[ Edited ]
Badged Google Partner
# 10
Badged Google Partner

Mark,

One we would need to see the URL.. and image doesn't help us.

 

If you use Firefox browser their is a Add on tool - called Measure it


https://addons.mozilla.org/en-us/firefox/addon/measureit/

 

The add on is a ruler. So you would click the measure it ICON. Highlight the area you are looking at and it will tell you the dimensions.

 

Open Firefox browser, go to the URL - Click on the Measure RULE-  Highlight the area - read the measurement

 

 

measure it.JPG

 

In the example Image above you can see i wasn't 100% so it showed 297 X 250.   

Now Google has the standard Sizes from this help file: And 300X 250 is the "standard Size.

 

https://support.google.com/adwords/answer/1722096?rd=1

 

 

  • 250 x 250 square

    Example ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 200 x 200 small square

    Example Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 468 x 60 banner

    Example Ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

  • 728 x 90 leaderboard

    Example Ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

  • 300 x 250 inline rectangle

    Example Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 336 x 280 large rectangle

    Example Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 120 x 600 skyscraper

    Example Ad

    This ad size can appear on either the left or right side of the page.

  • 160 x 600 wide skyscraper

    Example Ad

    This ad size can appear on either the left or right side of the page.

  • 300 x 600 half-page ad
  • 970 x 90 large leaderboard

 

I would also highlight the area and do a View Source to see the dimensions as stated earlier

 

Now for MOBILE you have less options to create

 

You can also create image ads to show on iPhones and other high-end mobile devices with full HTML browsers.

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 320 x 50 mobile leaderboard

    Example ad

  • 200 x 200 small square

    Example Ad

  • 250 x 250 square

    Example Ad

  • 300 x 250 inline rectangle

    Example Ad

  • 320 x 100 large mobile banner is also available.