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How to determine low average cpc with out losing the auction?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The average cpc is raising gradually for my campaign. Please guide me to keep it low without losing the auction. 

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Marked as Best Answer.
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Accepted by topic author babu r
September 2015

Re: How to determine low average cpc with out losing the auction?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Babu,

 

Welcome to Adwords Community.

 

Improving Quality Score for your keywords will reduce your avg. CPC without losing auction. You can improve your Quality score by these factors.

 

Improve your Ad relevancy between your keywords, ads and landing page. Ex: add main keywords in your ad title, Include more details about product or service in your landing page use meta details for your main keywords.

 

Optimize your landing page to improve user experience, this will effect on your Quality Score.

 

Improve your CTR this will affect your keyword Quality Score.

 

These are the basic steps you can do to improve Quality Score.

 

Here is more information about Quality score. https://support.google.com/adwords/answer/2454010

 

Hope this will give you an idea; wait for few more suggestions from community members …

 

Thanks,

Aravindhu.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author babu r
September 2015

Re: How to determine low average cpc with out losing the auction?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Babu,

 

Welcome to Adwords Community.

 

Improving Quality Score for your keywords will reduce your avg. CPC without losing auction. You can improve your Quality score by these factors.

 

Improve your Ad relevancy between your keywords, ads and landing page. Ex: add main keywords in your ad title, Include more details about product or service in your landing page use meta details for your main keywords.

 

Optimize your landing page to improve user experience, this will effect on your Quality Score.

 

Improve your CTR this will affect your keyword Quality Score.

 

These are the basic steps you can do to improve Quality Score.

 

Here is more information about Quality score. https://support.google.com/adwords/answer/2454010

 

Hope this will give you an idea; wait for few more suggestions from community members …

 

Thanks,

Aravindhu.

Re: How to determine low average cpc with out losing the auction?

Badged Google Partner
# 3
Badged Google Partner

Hi Babu,

 

Here is a link of previous discussion on same topic. You'll find your answer there. To know details about quality score please visit this page.

 

You also can check Link one & Link two.

 

Hope this will help you.

 

Regards,

Monzurul