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How to design CPL campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

How to design CPL campaign?

If any one have idea about it, kindly share..

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Anand S
September 2015

Re: How to design CPL campaign

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi,

Not sure what you're really after, however you can use Cost-Per-Acquisition(CPA) bidding model. You tell AdWords the amount you are willing to pay per conversion (per lead), but for your information you still pay for per clicks, AdWords just automatically set your bids to help you get more conversions.

You can use CPA bidding by setting up conversion tracking and turning on Conversion Optimizer for your campaign. More information:-
https://support.google.com/adwords/answer/2472713?hl=en

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Marked as Best Answer.
Solution
Accepted by topic author Anand S
September 2015

Re: How to design CPL campaign

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi,

Not sure what you're really after, however you can use Cost-Per-Acquisition(CPA) bidding model. You tell AdWords the amount you are willing to pay per conversion (per lead), but for your information you still pay for per clicks, AdWords just automatically set your bids to help you get more conversions.

You can use CPA bidding by setting up conversion tracking and turning on Conversion Optimizer for your campaign. More information:-
https://support.google.com/adwords/answer/2472713?hl=en

Re: How to design CPL campaign

Top Contributor
# 3
Top Contributor

Hi Anand,

 

There is no direct CPL model as such in AdWords, but as Ahmed pointed above, you do have the option of CPA model.

 

In order to use CPA model, there are certain pre requirements which have to be met by the Campaign so that AdWords system can implement this for your campaign. Few includes: minimum 15 conversions during the last 30 days and for that conversion tracking should be implemented etc...More details here: https://support.google.com/adwords/answer/2471188

 

Apart from this, there are various flexible bid strategies which can be tested and I would also suggest you to take a look at that while you work on your account. More details here: https://support.google.com/adwords/answer/2979071?hl=en

 

Hope that helps!

Pankaj

Re: How to design CPL campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
How do I know my optimal Cost per lead in this situation.
Cost per lead is 0.5 dollar
Lead value is 1 dollar
Total of 200 leads.

Whenever I increase my cpl by 0.1 dollar I get 3% increase in total leads generated and whenever I decrease my Cpl by 0.1 I get 3% decrease. My lead value remains constant.
If my minimum cpl is set at 0.2 dollar, how to I know my optimal cpl, following maxized profits?