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How to decrease the CPC

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

In My account, since one year, one keyword has 9/10 Quality score and 1.1 Avg position.But CPC is increasing for that keyword. Give me suggestions on How to decrease the CPC.

2 Expert replyverified_user

Re: How to decrease the CPC

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Gopi

CPC depends on competition as well. If a advertiser below you is willing to pay more amount than it will directly relates to your cost per click. Try adding some sitelinks in order to have better ad rank which may help you lower your cpc. Also increasing CTR will definitely help you to lower your CPC. As you have mentioned that from past one year your QS is 9/10, it means their is some space for improvement.

Hope that helps!

Abhishek

Re: How to decrease the CPC

Top Contributor
# 3
Top Contributor
Hi Gopi.
High Quality Score, High CTR and High CPC... what's left for Google to decide how to price the click? This is the auction. Supply and demand.

You can try get your QS to 10, but if you have a 10/10 quality score, what determines your CPC is what the market will pay (i.e, what your competition are willing to pay). Unfortunately, you have no influence over this.

You're better off expanding your keyword list and trying to increase the profit you make on the back end. For example, increasing the lifetime value of each customer. Better yet, spending your time improving the conversion rate on your site. It can ALWAYS be improved.

Finally, you might want to have a watch of this fantastic video about how AdWords determines how much you pay per click.

https://www.youtube.com/watch?v=jRx7AMb6rZ0

Re: How to decrease the CPC

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
As mentioned before, it's supply and demand.

Instead of trying to decrease your CPCs, how about improving the conversion rates of your website? Or increasing the per visit value from each converting customer?

There's a huge amount that can be done with on-site optimisation.
Ryan.

Re: How to decrease the CPC

Top Contributor
# 5
Top Contributor
Look on the bright side - unless your competitors have 10/10 keywords, they are paying more than you!

As the others suggest, once you are hitting the 10/10 QS point then you have to work to improve your site and how well that converts visitors.