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How to choose the type of add as a first time users

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# 1
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What's The difference of adds

1 Expert replyverified_user

How to choose the type of add as a first time users

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# 2
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Hi @Bali D

 

I assume you want to know different type of ads ?

On Google Search, you can use Expanded Text ads & Shopping ads  but on display you have multiple ad formats.

Kindly go through below article to know more about different ad types

https://adwords.google.com/home/display-ads/

https://support.google.com/adwords/answer/1722124?hl=en

https://www.google.co.in/ads/displaynetwork/

 

Regards

How to choose the type of add as a first time users

Rising Star
# 3
Rising Star

Hi @Bali D,

 

Before choosing the type of ads, you need to understand your marketing objective and type of business.

For branding, display network is best.

for sales and leads, search network is best.

 

Then for focus on the industry/business and opt appropriate ads format to get maximum ROI.

 

For example: To sell online products, go with PLA/shopping ads.

But to promote any newly launched product, use display campaign.

 

For your reference: Choose an ad format


Regards
Archit, AdWords Rising Star, Community Profile
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