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How to change the CPC?

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# 1
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What is the best practice to change CPC? Is it better to create a new keyword with a different cpc and evaluate or just change the existing keyword? Doesnt the data of the existing keyword gets lost?

Marked as Best Answer.
Accepted by RachelM (Google Employee)
September 2015

Re: How to change the CPC?

Badged Google Partner
# 2
Badged Google Partner
Basically, you would change the CPC for the keyword. Data is not lost from a Bid Change. Only from Match Change.

If you had {Keyword 111] bidding $10.00 and wanted to test the exact same keyword with a different CPC bid, you would be competing against yourself and only showing the Keyword term that had the better QS / CTR/ Bid Price.

Testing CPC Options for keywords:

The only way to truly test the same exact keywords are different price levels, is to make changes to the campaign setting so that potentially Ad Group 1 is running from Time period A to B and the second test ad group is Running from time period Y to Z. Or Make GEO Target Setting in different Campaigns, so that Keyword 1 CPC for Geo location 1 and Keyword 1 CPC 2 for Location 2. Only way to have a truer test.

You could use a Bid adjustment via schedule for time periods ie Run full price from time A to B and Do a Neg % bid from time Y to Z,

If you change a BID, they keyword history data is NOT lost. It is lost when changing the match type,