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How to calculate the ppc based on the impressions we got?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I want to know how can we calculate the ppc based on the impressions and impression share which we got and how to know how many clicks we have lost so far ?

 

Thanks

Suma.

1 Expert replyverified_user

Re: How to calculate the ppc based on the impressions we got?

Community Manager
# 2
Community Manager
Hi Manepalli,
Calculating lost clicks is a hard thing to do. A good metric to look at is your CTR - Click Through Rate - as this tells you the percentage of time your ad was shown, and then clicked on. A good CTR is 1% - 2%.

I would also recommend looking at your Lost Impression Share report for both Budget and Rank, as this will tell you which opportunities you lost out on for your ad to show and potentially get a click.

Kathleen