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How to apply OR in Filters in keywords tab

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

I want to select some keywords that contain a word OR another word. Right now it seems that the filter only has an "all AND" condition applied :

 

For example I want to filder :

 

keyword text = contains : brand1

OR 

keyword text = contains : brand2

AND conversion 1/click >=1

 

Is there a way to do this ?what-condition-applies.png

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: How to apply OR in Filters in keywords tab

[ Edited ]
Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Adrian,

Adwords Editor has OR operator

Put the word fragment in one field,
below each other

 

Not in different fields

 

or operator.jpg

 

 

Oooh, sorry, not combined with performance statistics, I think 
Edit :  I think you cannot combine OR oreators between performance statistics.

 

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

View solution in original post

Re: How to apply OR in Filters in keywords tab

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Adrian,

I could not find any option in Adwords.

I think you have possible alternative possibilities :
- download it and make the filters in excel or other tool
- use keyword Editor
- In some cases you could label keywords to have a specific selection.
** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: How to apply OR in Filters in keywords tab

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Adwords Editor does not offer an OR option in it's filter either :

 

filter-adwords-editor.png

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: How to apply OR in Filters in keywords tab

[ Edited ]
Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Adrian,

Adwords Editor has OR operator

Put the word fragment in one field,
below each other

 

Not in different fields

 

or operator.jpg

 

 

Oooh, sorry, not combined with performance statistics, I think 
Edit :  I think you cannot combine OR oreators between performance statistics.

 

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: How to apply OR in Filters in keywords tab

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Yes I remember now, you explained in another post.

 

Also with labels seems to work with the setting "contains any" :

 

label-contains-any.png

Re: How to apply OR in Filters in keywords tab

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆

Yes, with label you can choose more :

labelfilter.jpg

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: How to apply OR in Filters in keywords tab

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆
Nice question, It did structure my thinking of this problem
** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

How to apply OR in Filters in keywords tab

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Can someone tell me how to access the keyword filter to do this?

I was told you could put in 'filters' such as software and system, and then if you had a keyword as travel, your ad would only show if the search was travel software or travel system. Is this correct and how can this be done?