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How to adjust Target CPA when conversions went down

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I noticed conversions in one of my campaigns went down last month compared to previous period. I listed changes that I made below, I wonder if any of these caused the drop in conversions:

 

- Location bid for New York increased by 10%, but conversions went down (no idea why..)

- Tablets bid decreased by 10%, and conversions went down

- Target CPA remains the same, and they are all higher than cost/conv. in the past three months

- Anything else hasn't been changed. 

 

What adjustments should I make in order to get more conversions?

1 Expert replyverified_user

How to adjust Target CPA when conversions went down

Top Contributor
# 2
Top Contributor

1. Were tablets converting previously?

2. Did spend stay the same?

3. Did CPC go up?  (i.e. less overall traffic).