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How to add the column bounce rate after link up adwords and analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have linked google adwords with google analytics.

With that, I understand I can now add a "Bounce rate" column.

 

But where and how?

I been searching for this option in the "columns" tap but did not find bounce rate option.

 

Appreciate your help. 

 

Regards

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Alan S
September 2015

Re: How to add the column bounce rate after link up adwords and analyt

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hello Alan S,
Welcome to adwords community,
Adwords does not provide any kind of bounse rate option in Adwords interface. If you want see your bounce rate you should login your analytics account and Click on Traffic Source and Click on adwords and click on campaign and see your bounce rate according to your campaign.

Hope it helps you.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Alan S
September 2015

Re: How to add the column bounce rate after link up adwords and analyt

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hello Alan S,
Welcome to adwords community,
Adwords does not provide any kind of bounse rate option in Adwords interface. If you want see your bounce rate you should login your analytics account and Click on Traffic Source and Click on adwords and click on campaign and see your bounce rate according to your campaign.

Hope it helps you.

Re: How to add the column bounce rate after link up adwords and analyt

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Suman,

Many thanks for your response!
Great that my doubt has now been clarified, been spending some time looking for the column. =)

Regards
Alan

Re: How to add the column bounce rate after link up adwords and analyt

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Of course you can view analytics bounce rates in adwords and many more info . Use this tutorial :

 

https://support.google.com/adwords/answer/3207321?hl=en&rd=1 

 

It is also explained here :

 

http://adwords.blogspot.ro/2012/10/make-better-decisions-in-adwords-with.html

 

  • Discover opportunities to convert more engaged visitors. You might find certain keywords or ads that have relatively low conversion rates, but great engagement metrics. You could lower your bids by a little and move on. Or you could see this as a great opportunity to convert clearly engaged visitors into buyers. By adjusting your offer, adding an incentive (like a coupon or discount code), or making your call to action more obvious and accessible, you might be able to improve your ROI and your conversion volume. To look for these types of opportunities, create a filter based on conversion rate and sort by Average Visit Duration, Pages per visit, or Bounce Rate.

 

 

 

 

Re: How to add the column bounce rate after link up adwords and analyt

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I have the same problem as Alan S above and cannot see how to create a bounce rate column in Adwords, then sumanppc commented that you can't, and then Adrian B commented that you can and listed the page that seems to tell us we can, but does not give us details on how. This is a bit confusing. Is there a way to create a bounce rate column in Google Adwords?

Re: How to add the column bounce rate after link up adwords and analyt

Community Manager
# 6
Community Manager
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