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How to Implement MCC remarketing tag?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Want to implement MCC remarketing tag and want to know if we can use a single tag for all the accounts instead of one remarketing tag per account.

Few general questions:
1.How should we implement this? Is it possible to transfer all existing data to the new tag?

2.If the data cannot be transferred, will we lose everything? Should we have the tags running together for a while?

3.In the existing tags the conversion ID and conversion label are used, but if we add a new tag there is no ‘label’ in the tag. Where can we find the label, or should we leave it blank?

 

Any valuable insight on this will be helpful?

1 Expert replyverified_user

Re: How to Implement MCC remarketing tag?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello Raghuram,

There is a way to do this. First, you will need to link the google analytics account to your adwords MCC account, not the individual accounts within the mcc. Here is the Google support ticket to do so: https://support.google.com/adwords/answer/6209127

This will allow you to import goals and audience lists. The imported audience lists will allow you to set up remarketing lists in each of your adwords accounts using the one googel analytics account.

You mention using the remarketing tag and the conversion ID. Does this mean you do not have access to a working google analytics account?

Let me know if this helps!

Nick

Re: How to Implement MCC remarketing tag?

Google Employee
# 3
Google Employee
You don't necessarily have to use the tag at the MCC level, you can simply share the existing lists from your child-accounts to other accounts via the MCC:
https://support.google.com/adwords/answer/6123188?hl=en