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How to I increase my clicks to impressions ratio?

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# 1
Visitor ✭ ✭ ✭


I am new to adword and my campaign is doing good as far as bounce rate is concern but i want to increase my impression and clicks.

i have to put enough budget and bid to my display campaign,dashboard is showing Weekly available impressionsDisplay Network 450M - 500M but i am not getting this

Please help

1 Expert replyverified_user

How to I increase my clicks to impressions ratio?

[ Edited ]
Top Contributor
# 2
Top Contributor



As you have mentioned that your campaigns bounce rate is good, it means you running branding campaigns. 


Thus I would also like to know what are the targeting are you using in the campaigns?


I would also suggest you to add the in-market audience and affinity audience to reach more audience for branding campaigns but monitor the bounce rate carefully.



If you want to improve the Click to Impression ratio, I would suggest you to remove the irrelevant placements from the campaigns and use the frequency capping in your display campaigns.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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