How to I increase my clicks to impressions ratio?
I am new to adword and my campaign is doing good as far as bounce rate is concern but i want to increase my impression and clicks.
i have to put enough budget and bid to my display campaign,dashboard is showing Weekly available impressionsDisplay Network 450M - 500M but i am not getting this
How to I increase my clicks to impressions ratio?[ Edited ]
February 2017 - last edited February 2017
As you have mentioned that your campaigns bounce rate is good, it means you running branding campaigns.
Thus I would also like to know what are the targeting are you using in the campaigns?
I would also suggest you to add the in-market audience and affinity audience to reach more audience for branding campaigns but monitor the bounce rate carefully.
If you want to improve the Click to Impression ratio, I would suggest you to remove the irrelevant placements from the campaigns and use the frequency capping in your display campaigns.
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