How to Deal With Close Variants in This Case?[ Edited ]
May - last edited May
I'm running an ad campaign targeting people looking to hire developers. Currently, I'm using modified broad match, for example using the words +ios +developer.
However, I just saw "develop apps for ios on windows", which ruins it. I don't want develop in the search terms, since it indicates a different intent.
Is the best way to add "develop" to negative keywords, or can you do something like this to ensure there are no close variants:
How to Deal With Close Variants in This Case?
You can't stop close variants except for adding them as negatives.
Also, you can't mix match types. You can have these:
Well, actually, you can mix BMM and broad:
But not the others.