AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

How to Bulk Change Keyword Level Different URLs

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I am planing on using a dynamic landing pages for all of my campaigns which means I'll be able to generate keyword level relevant landing pages. Only page title, description and H1 will be replaced with the keyword. So please tell me is this a good idea? any problem with policies?

 

Secondly, I have more than 10,000 keywords, does it mean I have to manully replace URL for each keyword as each URL will be unique with the keyword at the end, or is there any eaiser way?

2 Expert replyverified_user

Re: How to Bulk Change Keyword Level Different URLs

Top Contributor
# 2
Top Contributor

Hi Elliot,

 

Few options I could think of:-

 

You can use the current functionality of Bulk edits and upload a spread sheet by making changes to the respective keyword level destination URLs. More details about bulk uploads here: https://support.google.com/adwords/answer/2477116?hl=en

 

You can use Adwords Editor to make most of the bulk changes to your Adwords account. You can find more details about this tool and this functionality here: https://support.google.com/adwords/editor/answer/30840?hl=en

 

You might consider reading further about Adwords API where you will have to first request the access and then you can directly interact with the API and make lots of changes, get custom reports if you want. Find more about Adwords API here: https://support.google.com/adwords/answer/2375503

 

I hope that helps!

Pankaj

Re: How to Bulk Change Keyword Level Different URLs

Top Contributor
# 3
Top Contributor
Hi Elliot W,

You can use the value track {keyword} in the query string to send the keyword to you. This will be the keyword that triggered the ad, not the search query entered by the user. That you can't do reliably.

Define the ad Destination URL something like this:
www.example.com/landingPage.html?keyword={keyword}

Then have your script read the value of keyword and insert in on your page. Be careful when you do this. Be sure the keywords in the ad group will make sense when you place them on the page. Capitalization of your keywords will be preserved, so enter them the way you want to appear on your page.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords