How many unique users saw my ad
How could I know, how many unique users saw my ad (Search ad)?
Do impression gives me that information or there is another way how I could get it?
Many thanks in advance for your help
Frequency for Search ads
I would like to know, how many times users have saw the same ad (search ad)? Is there any metric (let say called: frequency) that could provide this information?
This metric is important for me, cause I would like to know on average how many times users should see the ad in order to perform some meaningful action?
Thank you for your guidance and support
Re: Frequency for Search ads
Yes, there's a metric called reach & frequency to see unique users. However, it is confined to Google Display Network. This is because search ads are served on the basis of search intent.
So the answer to your question is - 'every time users search'. This is not related to unique users, again because of search intent. Whether users search for the first time or fifth, there is an intent which needs to be targeted.
If you're trying to analyze 'what it takes for users to click an ad', I'd suggest taking a look at:
Feel free to write back!