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How many Ad Groups are appropriate for a campaign?

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# 1
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I am new to a company and have been given the task to manage their already running AdWords account. The ad groups contained way too many keywords, so I am going through and creating smaller, more specific ad groups in each campaign. But in one of the campaigns, there are already 15 ad groups (7 active and 8 paused). My questions are, how many ad groups per campaign is appropriate? and does the campaign loose effectiveness with the more ad groups?

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Marked as Best Answer.
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Accepted by topic author Natalie W
September 2015

Re: How many Ad Groups are appropriate for a campaign?

Top Contributor
# 2
Top Contributor
Hello;
This is really up to you, the structure of your campaign; and how well you can manage multiple ad-groups.
My personal view, is that at some point it becomes hard to manage, (Especially making sure not to have similar KWs in different ad-groups, which might compete.)
However; 15 ad-groups, is still a reasonable number;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Natalie W
September 2015

Re: How many Ad Groups are appropriate for a campaign?

Top Contributor
# 2
Top Contributor
Hello;
This is really up to you, the structure of your campaign; and how well you can manage multiple ad-groups.
My personal view, is that at some point it becomes hard to manage, (Especially making sure not to have similar KWs in different ad-groups, which might compete.)
However; 15 ad-groups, is still a reasonable number;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’