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How long does it take for changes to take effect?

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# 1
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When I make changes to my campaign, how long does it take before they take effect on the server?

 

I would guess that removing stuff, like removing placements or keywords would be instantaneous, but what about if I add a new Topic, Interest, Gender and so on. How long before the changes get deployed?

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Pawel W
September 2015

Re: How long does it take for changes to take effect?

Top Contributor Alumni
# 2
Top Contributor Alumni

Ads are delivered via servers located at various points around the country (and the world).  Changes take effect as those servers are updated.

 

No changes are "instantaneous" but ad (campaign) changes are sent to the servers multiple times a day--probably even multiple times an hour (I'm not really certain).


Theresa
Google AdWords Top Contributor
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How long does it take for changes to take effect?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for asking this, the answer really helped me.

 

How long does it take for changes to take effect?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you, was trying to figure this out.