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How does the CPM work

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How does the CPM work? Based on other questions I still don't understand. What is the criteria to consider a click as an impression? Is CPM the same as CPC but needs 1.000 clicks to get charged? I'd also like to know if CPA also works like that + a registration but I believe I have the basic idea of how that works.

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Accepted by MosheTLV (Top Contributor)
August 2017

How does the CPM work

Top Contributor
# 2
Top Contributor

Hi Peter,

 

With CPM bidding you will pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

 

https://support.google.com/adwords/answer/6310?hl=en

 

Deepak

 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2017

How does the CPM work

Top Contributor
# 2
Top Contributor

Hi Peter,

 

With CPM bidding you will pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

 

https://support.google.com/adwords/answer/6310?hl=en

 

Deepak