How does my 'default bid' differ from the average CPC for my keywords?
I put $0.50 (50 cents) as my default bid, which I guess is the most I'll pay (what I'm selling is a $0.99 app, so anything more is decreasing benefits). It's a speed reading app, and the speed reading keyword has an average CPC of about $1.00 in my keyword search that I did. Does this mean my app will never be found for that keyword? How does that work?
Re: How does my 'default bid' differ from the average CPC for my keywo
Well...you know, an average is a bit misleading, if the standard deviation (SD) is not reported. And Google does not report SD. (an average of 1-+0.1 is not the same as an average 0f 1-+ .3...)
And there is the other factor of QS;
Since, the average is calculated over 12 months, among all advertisers, and since you could have a good QS, that would reduce your CPC, - I would try.
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