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How does my 'default bid' differ from the average CPC for my keywords?

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# 1
Visitor ✭ ✭ ✭

I put $0.50 (50 cents) as my default bid, which I guess is the most I'll pay (what I'm selling is a $0.99 app, so anything more is decreasing benefits). It's a speed reading app, and the speed reading keyword has an average CPC of about $1.00 in my keyword search that I did. Does this mean my app will never be found for that keyword? How does that work?

1 Expert replyverified_user

Re: How does my 'default bid' differ from the average CPC for my keywo

Top Contributor
# 2
Top Contributor

Hi there;

Well...you know, an average is a bit misleading, if the standard deviation (SD) is not reported. And Google does not report SD. (an average of 1-+0.1 is not the same as an average 0f 1-+ .3...)

And there is the  other factor of  QS;

Since, the  average is calculated over 12 months, among all advertisers,  and since you could have a good QS, that would reduce your CPC, - I would try.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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