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How does it work / EXAMPLE ?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello Hello,

 

not quite sure, if I understood the CPC for Advertiser:

 

let's do an example:

german Keyword: online kredit beantragen

CPC: 28.24 USD

 

What I would like to do:

I would like to make sure, that my Ad only shows, if that specific keyword was typed into google.

Possible ? Yes, or no ?

 

If this is possible, how does it work ?

For instance, someone types into google.de "online kredit beantragen".

 

Boom, then in the google SERPS Ads show up on the top and on the right side.

Let's say my bid for that keyword is 30$, that means that it has such a high value for me, that if the average CPC is around 28$, my chances that my Ad pops up on the top is pretty high, right or wrong ?

 

If that's the case.. and let's further say... a user clicks on my Ad... that one click cost me 30$ ?

 

I am just trying to figure out if that's what's really happening.

 

Thank you so much for any little help,

appreciate it !

1 Expert replyverified_user

Re: How does it work / EXAMPLE ?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi there, Bernhard! Welcome to the community!

You should check out the articles about the ad auction, here: https://support.google.com/adwords/answer/142918?hl=en

Specifically, this video will answer a lot of your questions: http://youtu.be/PjOHTFRaBWA

The short answer is that your ad rank depends both on your bid and your quality score. The higher your QS, the further your money will go. What you actually pay will spend on what other advertisers are bidding.

You can read more about actual CPCs here: https://support.google.com/adwords/answer/6297?hl=en

You can read more about QS here: https://support.google.com/adwords/answer/140351?hl=en

As for your question about your ad only showing for the term, do you mean that you want to make sure that no competitors show or that you don't show for any other terms? If you want to make sure competitors don't show, that's unfortunately not possible. If you want to make sure you only show for that exact term, you can use exact match. Close variants will also show but it should still be very targeted.

You can read more about match types and variants below:
https://support.google.com/adwords/answer/6324?hl=en

https://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

Hope this helps! Good luck!

Re: How does it work / EXAMPLE ?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hello Bernhard,

 

Welcome to AdWords Community.

 

First Question, I would like to make sure, that my Ad only shows, if that specific keyword was typed into Google. YES, you can do that by using Exact Match type for your keyword

 

Exact Match type: With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search. We'll also show your ad when someone searches for close variations of that specific keyword. (because close variants are also included, please add embedded match negative keywords)

 

To know more about the Keyword Match types, please read

https://support.google.com/adwords/answer/2497836?hl=en

 

Second Question:

Max CPC: It is the maximum amount an advertiser is willing to pay per click. Let’s say, If you are willing to pay 30$ as Max CPC, Google will never charge you beyond 30$, except you are using other Bid strategies or Enhanced CPC or Bid Adjustments. For more you can read here.

https://support.google.com/adwords/answer/2979071?hl=en

 

Actual CPC: It is the actual amount/final amount you are charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click.

 

How much you are charged is?, if you are bidding 30$ and your competitor is bidding like say 25$, then Google will charge you the least minimum amount you must pay to outbid your competitor, i.e you will pay 25.01$ (Read about Ad Rank)

 

Please watch these videos; you will learn more insights about the Ad Auction.

https://www.youtube.com/watch?v=PjOHTFRaBWA#t=73

https://www.youtube.com/watch?v=a8qQXLby4PY

 

Hope this Helps.

- Prashanth Reniguntala

Re: How does it work / EXAMPLE ?

Rising Star
# 4
Rising Star
Hi Bernhard,

Prashanth has answered all of your answers perfectly here. I would take his advice on all your questions.

@Prashanth - Nicely done!

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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Re: How does it work / EXAMPLE ?

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
Thank you Shashank. Appreciate your time in writing these words!!
- Prashanth Reniguntala

Re: How does it work / EXAMPLE ?

Rising Star
# 6
Rising Star
Your welcome Prashanth!

Couldn't have answered this query better myself.

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
Did you find any helpful responses or answers to your query? If yes, please hit "Like" or "Accept as Solution"