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How does google work with overlapping locations?

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# 1
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If I I have overlapping locations, with different bid ajustments which one does Google use?

 

E.g. I have a target around my farm 100 km in radius.  I have a target for the entire province, considerably larger.  The province target has a bid adjustment of -40%

 

Which bid is used for the area near my farm?

 

In my gut the Right Thing is to default to use the smallest containing region.  But I don't know if that is how it's done.

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: How does google work with overlapping locations?

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# 2
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Hello;
Bid adjustments in Geo targeting overlap;
Read more:
"Setting bid adjustments"
https://support.google.com/adwords/answer/2732132?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: How does google work with overlapping locations?

Top Contributor
# 2
Top Contributor

Hello;
Bid adjustments in Geo targeting overlap;
Read more:
"Setting bid adjustments"
https://support.google.com/adwords/answer/2732132?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How does google work with overlapping locations?

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# 3
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Thanks for the link.  

 

 

Multiple location bid adjustments

Multiple adjustments that apply to the same location won't be combined. If you set an adjustment of +50% for France, and +100% for Paris, only the adjustment for Paris, the most specific location, will be used for traffic from users in Paris.

 

So Google does the reasonable thing when one zone is enclosed by another.  

 

What about when you have two zones at an equal specific level?  Say, you divide a city into 4 chunks by defining 4 radius search circles around long/lat locations, and the circles overlap

Re: How does google work with overlapping locations?

Top Contributor
# 4
Top Contributor

Hello again;
A programmer at a client of mine, who who targets overlapping circles, using the API, told me once, that the same rule applies.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How does google work with overlapping locations?

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# 5
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What is the best things for advertise on our community.

Re: How does google work with overlapping locations?

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# 6
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