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How does a phrase negative work?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can someone explain with example how does a phrase negative works?

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Accepted by Archit (Top Contributor)
July 2017

How does a phrase negative work?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Sanyal

 

For negative phrase match keywords, your ad won't show if the search contains the exact keyword terms in the same order. The search may include additional words, but the ad won't show as long as all the keyword terms are included in the search in the same order.

 

Here's a good example:

Negative phrase match keyword: "running shoes"

 

Search Could an ad show?
blue tennis shoes Yes
Google running gear Yes
blue running shoes No
shoes running Yes
running shoes No

 

https://support.google.com/adwords/answer/2453972

 

 

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Marked as Best Answer.
Solution
Accepted by Archit (Top Contributor)
July 2017

How does a phrase negative work?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Sanyal

 

For negative phrase match keywords, your ad won't show if the search contains the exact keyword terms in the same order. The search may include additional words, but the ad won't show as long as all the keyword terms are included in the search in the same order.

 

Here's a good example:

Negative phrase match keyword: "running shoes"

 

Search Could an ad show?
blue tennis shoes Yes
Google running gear Yes
blue running shoes No
shoes running Yes
running shoes No

 

https://support.google.com/adwords/answer/2453972

 

 

How does a phrase negative work?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hey Tan,

 

Can the ad show up if only one of the two words n the keyword "running shoes" is there in the query?

 

How does a phrase negative work?

Top Contributor
# 4
Top Contributor

Yes - the ad will show if only one of the words is in the query - look at the examples from @Tan W