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How does Google Choose the keyword and ad if similar

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hey there, 

 

This sounds a bit like a riddle I'm hoping someone can help me with:

 

A keyword is in two different adgroups under the same campaign. The QS and bids are the exact same and both keywords are targeting the same location. 

 

How does Google decide which keyword and which ad to show when someone searches that keyword?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jillian S
September 2016

Re: How does Google Choose the keyword and ad if similar

Top Contributor
# 4
Top Contributor
Additionally, when both KWs have the same match type, history will be the decisive factor.

Best,
Lakatos

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Re: How does Google Choose the keyword and ad if similar

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi,
In this case the keyword with restrictive match type will trigger the Ad.

Thanks

Re: How does Google Choose the keyword and ad if similar

Top Contributor
# 3
Top Contributor
The general rule is that the keyword with the higher ad-rank triggers the ad;
However, there are some exceptions: if for example 2 keywords have the same ad-rank, the one with the more restrictive match type wins;.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Jillian S
September 2016

Re: How does Google Choose the keyword and ad if similar

Top Contributor
# 4
Top Contributor
Additionally, when both KWs have the same match type, history will be the decisive factor.

Best,
Lakatos