How does Google Choose the keyword and ad if similar
This sounds a bit like a riddle I'm hoping someone can help me with:
A keyword is in two different adgroups under the same campaign. The QS and bids are the exact same and both keywords are targeting the same location.
How does Google decide which keyword and which ad to show when someone searches that keyword?
Re: How does Google Choose the keyword and ad if similar
However, there are some exceptions: if for example 2 keywords have the same ad-rank, the one with the more restrictive match type wins;.
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