AdWords
1.9K members online now
1.9K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

How do we define the Affinity audiences individual group, eg, who qualify as Social Media Enthusiast

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

definition for each category in the affinity & In Market Audiences

How do we define the Affinity audiences individual group, eg, who qualify as Social Media Enthusiast

Badged Google Partner
# 2
Badged Google Partner

Hello CH Low 

 

This is a link to the Google Help Doc that explains it really, very well.  

 

"Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories -- from autos and sports to travel and fashion -- and we'll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the purchase process your customers are in, you can choose to add different audiences to your ad groups."

 

About targeting your ads by audience interests

 

Hope that helps.