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How do some Google ads show more than 80 characters in description?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've noticed a number of Google Ads that are showing way more than the 80 characters in the description. They all seem to be quite big companies so I am wondering if they are getting an advanced service. Does anyone have an idea if this is possible for an ordinary Adwords customer?

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
February 2017

Re: How do some Google ads show more than 80 characters in description?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello @Pau C,

 

Would you be able to attach a screenshot of an ad you are looking at? There is a possibility that the extensions directly underneath the description is what makes the ad look longer than 80 characters. 

 

An example:

 

walmart.png

 

The area that says "We've Lowered Our Prices On Over 1000 Items Online & In-Store. Shop now." is the description.

The line that starts "Easy in Store Returns" directly under the description is the call out extension. 

 

I hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

Re: How do some Google ads show more than 80 characters in description?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello @Pau C,

 

Would you be able to attach a screenshot of an ad you are looking at? There is a possibility that the extensions directly underneath the description is what makes the ad look longer than 80 characters. 

 

An example:

 

walmart.png

 

The area that says "We've Lowered Our Prices On Over 1000 Items Online & In-Store. Shop now." is the description.

The line that starts "Easy in Store Returns" directly under the description is the call out extension. 

 

I hope this helps

How do some Google ads show more than 80 characters in description?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

How do you add the extension?  Is it more money to do so?

How do some Google ads show more than 80 characters in description?

Top Contributor
# 4
Top Contributor

@Trisha E, I would recommend you to start a new thread to maintain the relevancy of the content with the headline.

 

You can use the Guide Me at the top right.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

How do some Google ads show more than 80 characters in description?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Jillian,

I can understand about the extension which you have explain but can you explain me about the screenshot given below? I am sure there is not extension attached to it neither callout or structured snippet. 

Please check the url for screenshot http://prntscr.com/k38l89


How do some Google ads show more than 80 characters in description?

Top Contributor
# 6
Top Contributor

@Abhishek K,

 

Both the ads in the screenshot have callout and sitelink extensions.

Text separated by full stop are callout extensions.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

How do some Google ads show more than 80 characters in description?

Top Contributor
# 7
Top Contributor

This thread has been closed to new replies since it is from 2017.

 

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation. It's always best to start your own thread versus making comments to random threads, even if your issue seems related.

 

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic. Making your new thread is fast, easy and allows more specific help directly to you (and not all of the other members in the old thread).

 

Thank you.

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