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How do some Google ads show more than 80 characters in description?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've noticed a number of Google Ads that are showing way more than the 80 characters in the description. They all seem to be quite big companies so I am wondering if they are getting an advanced service. Does anyone have an idea if this is possible for an ordinary Adwords customer?

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Accepted by MosheTLV (Top Contributor)
February 2017

Re: How do some Google ads show more than 80 characters in description?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello @Pau C,

 

Would you be able to attach a screenshot of an ad you are looking at? There is a possibility that the extensions directly underneath the description is what makes the ad look longer than 80 characters. 

 

An example:

 

walmart.png

 

The area that says "We've Lowered Our Prices On Over 1000 Items Online & In-Store. Shop now." is the description.

The line that starts "Easy in Store Returns" directly under the description is the call out extension. 

 

I hope this helps

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

Re: How do some Google ads show more than 80 characters in description?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello @Pau C,

 

Would you be able to attach a screenshot of an ad you are looking at? There is a possibility that the extensions directly underneath the description is what makes the ad look longer than 80 characters. 

 

An example:

 

walmart.png

 

The area that says "We've Lowered Our Prices On Over 1000 Items Online & In-Store. Shop now." is the description.

The line that starts "Easy in Store Returns" directly under the description is the call out extension. 

 

I hope this helps

How do some Google ads show more than 80 characters in description?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

How do you add the extension?  Is it more money to do so?

How do some Google ads show more than 80 characters in description?

Rising Star
# 4
Rising Star

@Trisha E, I would recommend you to start a new thread to maintain the relevancy of the content with the headline.

 

You can use the Guide Me at the top right.


Regards
Archit, AdWords Rising Star, Community Profile
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