How do I price an impression based campaign?
Government client requires 1 million impressions per month for 6 month for YouTube Video and AdWords (1 million each).
How do I go about pricing such a campaign as the value needs to be set before project start.
Re: How do I price an impression based campaign?
I will recommend you to use keyword planner for this purpose. Use this tool to find out keywords relevant to your client's business using "Search for new keyword and ad group ideas" option .And then estimate the traffic around keywords you have found using option "Get traffic estimate for list of keywords" - Under this section you will get estimated number of impression ,clicks and cost numbers.
Hope this helps