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How do I make a banner ad my Adwords ad

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just want to use a banner ad for my AdWords, instead of directing to my Facebook page.  Do I just put the URL of the banner as my final destination.  

Re: How do I make a banner ad my Adwords ad

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Susan,

I'm not fully understanding your question I don't think. You can run banner ads on AdWords but they need to have a destination URL. The ad itself will show and then when people click on it, they should be taken to somewhere where they can learn more about your business - like your web site. Does that answer your question?

Re: How do I make a banner ad my Adwords ad

Badged Google Partner
# 3
Badged Google Partner
Banner Ads are typically run through the Google Display network. If you have a banner already created that meets the dimension parameters you can upload it to the Adwords system in your account.

If you don't have a banner, the system has tools in which it can help your create a banner of the various sizes required.

Once a Banner is in place (added to the Adwords Account) like @Amy Bishop Stated above, you will set the destination URL ( ie where you want the person to end up when they click your awesome banner).

Some Google Resources Below:

Creating an Image Ad
https://support.google.com/adwords/answer/2991648?hl=en

Create Image Ads
https://support.google.com/adwords/answer/1722096?hl=en

Here is a tool: Build Banner Ads
http://www.google.com/ads/displaynetwork/build-your-ads/display-ad-builder.html

Re: How do I make a banner ad my Adwords ad

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Hi Susan,

You need to have a landing page in order to run an ad. In other words, it cannot just run on it's own. The idea behind AdWords is the same as Google Search: to help people quickly find information that they are looking for. Therefore, your ads have to point somewhere as a way to solve a problem for your prospective customers.

If branding is your main goal (rather than sales or leads), you can certainly run banner ads to promote your brand. You would set your bid as CPM (cost per thousand impressions), and try to get your ad in front of as many people in your relevant audience as possible. But the ad would still need to go to a specific landing page if someone clicks it.

Hope this helps.