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How do I increase CTR on search text ad?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I am new in PPC field. I have make some ads whose Imprassions is good but CTR is low. How i can increase CTR on my ads.

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author vijay j
July 2017

How do I increase CTR on search text ad?

Top Contributor
# 2
Top Contributor

Hi @vijay j,

 

More number of impressions with respect to clicks does not mean that the ads are good.

Either your ads are triggering for irrelevant searches or you ads are not attractive to grab the users.

 

CTR plays a vital role in improving the Quality Score of the keywords and hence, better ad rank with lesser bids.

 

To improve the CTR:

 

Use generic and industry based list of negative keywords.

Review the search term report regularly and add irrelevant searches as negatives.

Don't use very generic keywords.

Use some restricted keyword match types.

Test various ad positions by varying the bids.

Use ad extensions.

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author vijay j
July 2017

How do I increase CTR on search text ad?

Top Contributor
# 2
Top Contributor

Hi @vijay j,

 

More number of impressions with respect to clicks does not mean that the ads are good.

Either your ads are triggering for irrelevant searches or you ads are not attractive to grab the users.

 

CTR plays a vital role in improving the Quality Score of the keywords and hence, better ad rank with lesser bids.

 

To improve the CTR:

 

Use generic and industry based list of negative keywords.

Review the search term report regularly and add irrelevant searches as negatives.

Don't use very generic keywords.

Use some restricted keyword match types.

Test various ad positions by varying the bids.

Use ad extensions.

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

How do I increase CTR on search text ad?

Top Contributor
# 3
Top Contributor

Hi @vijay j,

 

A low CTR is an indication that users find your ad copies unhelpful and irrelevant to their searches. You are advised to play a bit with your copy texts and make sure they are relevant to the keywords you selected. Narrowing the scope of your targeting may also help. (e.g. by means of negative keywords)

 

Best,

Lakatos

How do I increase CTR on search text ad?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hello Archit,

 

Thanks for your reply. can you help me to make search text ads?

 

Regards,

Vijay 

 

 

How do I increase CTR on search text ad?

Top Contributor
# 5
Top Contributor

Hi @vijay j,

 

What we usually do is orient fellow advertisers in finding the right policy or help page or help them interpret various concepts or policies. 

However, we don't take assignments to do jobs for you. That said, please study the below material:

 

***   Write successful text ads   ***

https://support.google.com/adwords/answer/1704392?hl=en

 

Best, 

Lakatos