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How do I display ROI in Adwords for an ecommerce site?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am advertising all of our product using google pla's.  I am using auto-targeting labels to group them.  I want to be able to have ROI show up next to each ad group.  How do I get the ROI?  Can I add cost to the datafeed?

 

Thanks,

 

Chris Edwards

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I display ROI in Adwords for an ecommerce site?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Chris,

 

Have you looked into using the conversion value to return your sales income from the AdWords ads?

 

Have a look at this page about setting up conversion tracking, especially the track conversions on a dynamically-generated website section.

 

This might be able to give you what you need.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I display ROI in Adwords for an ecommerce site?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Chris,

 

Have you looked into using the conversion value to return your sales income from the AdWords ads?

 

Have a look at this page about setting up conversion tracking, especially the track conversions on a dynamically-generated website section.

 

This might be able to give you what you need.