Re: How diverse should my keywords be with a new business start up?
Hello and welcome,
Help with adwords for business start up please?
For a new business, first it is important to understand how the competition is in terms of digital advertising as per my experience.
Then you need to identify the right market and audiences for your business and also analyse whether Google Adwords is the right choice for you to kick start the advertising campaign or not.
Assuming that you are new to Adwords, I would encourage you to read this PDF document first so that you get to know what actually Adwords is.
Adwords help center is an excellent source of learning.
I would also point you to the User Article section of the community where the Adwords Experts have shared some of the rarest of their experiences, which you cannot find elsewhere.
Also, read this important article about how to choose best keywords.