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How come I can only get keywords that are 3/10 Quality Score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I used the keyword tool to find keywords that were relevant to my landing page.  Most of the keywords are in the landing page header and body content.  For some reason I have yet to get anything higher than 3/10 quality score and that's scary.  I know Quality Score is measured by more than just keyword relevancy.  Please help!

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Marked as Best Answer.
Solution
Accepted by topic author Jonathan W
September 2015

Re: How come I can only get keywords that are 3/10 Quality Score?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Jonathan,

 

Quality Scores can be a bit funny and just because they may be 3's doesn't mean they wouldn't be excellent performers in your campaigns. I have some accounts running where the best performers in terms of revenue have pretty low QS's.

 

If you have only just added them to your account you would need to give it a bit of time for to build up it's own data as you are given the industry average QS as a starting point before it changes.

 

Another thing you will probably find is that the longer the query, the higher the QS.

 

The best way to try and get the QS up is to improve the CTR's. Have you grouped your keywords into really tightly themed adgroups so the ads reflect 100% the actual keyword?

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jonathan W
September 2015

Re: How come I can only get keywords that are 3/10 Quality Score?

Top Contributor
# 3
Top Contributor
A quick addition to Adama's answer:
If those are new keywords, until they reach 1000 impressions, the QS given, is based on other advertisers' QS for a given keyword (in its exact match type).
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jonathan W
September 2015

Re: How come I can only get keywords that are 3/10 Quality Score?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Jonathan,

 

Quality Scores can be a bit funny and just because they may be 3's doesn't mean they wouldn't be excellent performers in your campaigns. I have some accounts running where the best performers in terms of revenue have pretty low QS's.

 

If you have only just added them to your account you would need to give it a bit of time for to build up it's own data as you are given the industry average QS as a starting point before it changes.

 

Another thing you will probably find is that the longer the query, the higher the QS.

 

The best way to try and get the QS up is to improve the CTR's. Have you grouped your keywords into really tightly themed adgroups so the ads reflect 100% the actual keyword?

Marked as Best Answer.
Solution
Accepted by topic author Jonathan W
September 2015

Re: How come I can only get keywords that are 3/10 Quality Score?

Top Contributor
# 3
Top Contributor
A quick addition to Adama's answer:
If those are new keywords, until they reach 1000 impressions, the QS given, is based on other advertisers' QS for a given keyword (in its exact match type).
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How come I can only get keywords that are 3/10 Quality Score?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for the detailed response. So I got a little lost when you started talking "query", are you talking number of words within the keyword? I spoke with a specialist and he said basically the same thing on starting the campaign. It all depends on the CTR at this point. Everything else looks solid including keywords. Thank you!

Re: How come I can only get keywords that are 3/10 Quality Score?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I asked a specialist on chat and he said that data is separate. I had a hard time believing that, thanks I'll take that as a sign these keywords usually under-perform. I'll do my best!