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How can we target our ads to be displayed in a specific website?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our client has asked at be on a specific website.

That site runs 2 AdChoices ads on every page.

 

We have gotten the size for the upper leader ad and the side vertical ad. We created ads in the specific sizes just for this website.

 

We have increased bids to $100 CPM 

 

yet for over a week not one ad has been shown. Our ads are in the same field as the website. Real estate.

 

Anyone have any help or suggestions? our ads on realtor.com have gotten over 100,000 impressions, so we are a bit baffled and confused.

1 Expert replyverified_user

Re: How can we target our ads to be displayed in a specific website?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi Robert

 

Are you able to share what the website is that youre trying to show ads on?

 

Ben J

Re: How can we target our ads to be displayed in a specific website?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

If you cant share the site - I would recommend making sure it is part of Google's ad network. Because it has AdChoices on it does not necessarily mean that it is included in Google's network. Under Tools>Display Planner - you will be able to quickly find out whether the site is eligible to receive Google ads.

 

Hope this information helps!

 

 

Re: How can we target our ads to be displayed in a specific website?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Not sure where the Under Tools>Display Planner you mean.

The website is www.nefar.com

thank you for any help.

Re: How can we target our ads to be displayed in a specific website?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

nefar.JPG

 

Notice how nefar.com is grayed out under ad formats next zillow and realtor.com - that is because Google ads are not accepted on this site. You may be able to click the AdChoices button on the site when you see an ad serving and figure out which network is serving the ad.

 

Let me know if you need anything else.

 

Ben Jamieson

Re: How can we target our ads to be displayed in a specific website?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks Ben,

Now where was that site information from? that is very informative information.

Thank you again for your help.

Re: How can we target our ads to be displayed in a specific website?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I see now that was from the ad words tools section. That is very interesting. Thank you for pointing that out

Re: How can we target our ads to be displayed in a specific website?

Top Contributor
# 8
Top Contributor

@Robert S;

Simply target this site as a "placement" and make sure you have the banner sizes that fit the ad units on the site. I would set the bid to CPC rather than CPM.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: How can we target our ads to be displayed in a specific website?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I have done just that. Thank you.

Re: How can we target our ads to be displayed in a specific website?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
hi Robert,

I had the same problem with a site i was trying to advertise on. I never quite figure out how to make the ads show but some of the reasons that i came to are that:
Increase your bids
sometimes the website owner doesnt want your ads to show
regards,

zaby