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How can we market weight loss? What can and can't we say?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What can we and what can't we say regarding weight loss programs?

3 Expert replyverified_user

How can we market weight loss? What can and can't we say?

Rising Star
# 2
Rising Star

Review Google ad restrictions here:  https://support.google.com/adwordspolicy/answer/176031  and what Google considers to be misrepresentation here: https://support.google.com/adwordspolicy/answer/6020955

I would also look at ads others are running in the weight loss field, and the wealth of information available on how to comply with government regulatory agencies (like the FTC in the US) about advertising weight loss solutions.

While your at it, review this "Think With Google" piece on weight loss marketing: https://www.thinkwithgoogle.com/articles/how-marketers-can-weigh-in-on-weight-loss.html

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How can we market weight loss? What can and can't we say?

[ Edited ]
Top Contributor
# 3
Top Contributor

In addition to the resources and regulatory requirements   @Phillip B provided, remember that in weight loss -  there is no magic. Hence, any weight loss program which does not promote / include  / go with  moderate diet and exercise  - is not allowed.

And the reason is that this is the common  acceptable scientific approach  to weight loss. (Well...at least until science finds a way to modify  / alter the   human body weight genes....  Smiley Surprised )

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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How can we market weight loss? What can and can't we say?

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

You can create video and promote it on YouTube. I think you can focus on good audience there. See the requirements - https://support.google.com/adwordspolicy/answer/2679940  

How can we market weight loss? What can and can't we say?

Top Contributor
# 5
Top Contributor

Basically, you can't say that its EASY and requires NO EFFORT.  Anything unrealistic or overly sales-y will be disapproved.