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How can i include a RSS feed on my search and displays ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

the idea is:
everytime we post a new article on our blog, it will automaticly show up on the ad.
Our blog dont have products, so its just engagment.
thanks in advance

1 Expert replyverified_user

Re: How can i include a RSS feed on my search and displays ads?

Top Contributor
# 2
Top Contributor

Hi @Digital Health D,

 

I do not see how that would be possible... or effective for your AdWords campaign, seeing how content of the landing page, ad copy (which has character limits and other limitations) and targeting all need to align in a certain way for quality engagement.

 

About the closest thing I can think of would be dynamic remarketing ads, which are not perfectly matched to your idea, but might spark a new idea/use for you.

 

Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started.

More reasons to use dynamic remarketing

  • Ads that scale with your products or services: Pair your feed of products or services with dynamic ads, scaling your ads to cover your entire inventory.
  • Simple, yet powerful feeds: Create a basic .csv, .tsv, .xls, or .xlsx feed. The AdWords product recommendation engine will pull products and services from your feed, determining the best mix of products for each ad based on popularity and what the visitor viewed on your site.
  • High-performance layouts: AdWords predicts which dynamic ad layout is likely to perform best for the person, placement, and platform where the ad will show.
  • Real-time bid optimization: With enhanced CPC and conversion optimizer, AdWords calculates the optimal bid for each impression.

 

I will think on this further and reply back, if I can, Hopefully others may have a better idea and add to your interesting concept.  

 

Kind Regards,

 

James

 

 

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