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How can I only add certain products for ad in the display network?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I want to use a couple of related products for the display network instead of all of them. How would I go about doing this? This is my first display ad. I am currently using PLA.

 

Thanks in Advance

Hi Simon,   I think I've understood your question correct...

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Simon,

 

I think I've understood your question correctly - You want to show product listing ads only for selected products?

 

If so, You can apply an 'inventory filter' in the campaign settings.

 

See the below image

pla-settings.png

 

Also see this article:

https://support.google.com/adwords/answer/2382954?hl=en-GB

 

 

Hope that helps,

 

Spike

Re: Hi Simon,   I think I've understood your question correct...

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks for your reply Spike. But I would like to just promote two products, could I do this by using a filter by item ID or something instead of condition or brand?

Thanks

Re: Hi Simon,   I think I've understood your question correct...

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi Simon,

Yes that is correct, you can specify the individual Item ID of the product in the inventory filter. You should set up two separate campaigns, one for each product. Having two campaigns will also give you more control over daily spend.

All the best,
Spike

Re: How can I only add certain products for ad in the display network?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hi Simon,

 

To me it sounds like what you want to achieve might be different. You are saying that this is your first Display ad and you want to run ads in the Display network... but the PLA is in the search network only.

 

As far as I know configuring a PLA campaign will not give you impressions in the Display network.