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How an online advertising agency can charge its clients?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I'm new to Adwords and seek assistance as to how I can be charging my clients. What rates or percentage would be ideal, every information that would be helpful to set up my online ads business. Thank you.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How an online advertising agency can charge its clients?

Top Contributor
# 2
Top Contributor
Hi Ben,

I don't want to be giving you exact % amounts here... but but charging clients can be done in a few ways..
- fixed monthly fee basis the kind/amount of work you predict on an account
- Base fee of $ X or Y% of ad spend, whichever is higher (this ensures you are assured atleast of the base fee every month)
- Setup costs (for new accounts) + fixed fee every month
- slab structure... if the adspend is between x - y .. charge a%.... ad spend between y - z .. charge b%... generally higher the ad spends.. lower the % would be.

Hope this helps!
Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How an online advertising agency can charge its clients?

Top Contributor
# 2
Top Contributor
Hi Ben,

I don't want to be giving you exact % amounts here... but but charging clients can be done in a few ways..
- fixed monthly fee basis the kind/amount of work you predict on an account
- Base fee of $ X or Y% of ad spend, whichever is higher (this ensures you are assured atleast of the base fee every month)
- Setup costs (for new accounts) + fixed fee every month
- slab structure... if the adspend is between x - y .. charge a%.... ad spend between y - z .. charge b%... generally higher the ad spends.. lower the % would be.

Hope this helps!
Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!