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How an online advertising agency can charge its clients?

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# 1
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I'm new to Adwords and seek assistance as to how I can be charging my clients. What rates or percentage would be ideal, every information that would be helpful to set up my online ads business. Thank you.

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Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How an online advertising agency can charge its clients?

Top Contributor
# 2
Top Contributor
Hi Ben,

I don't want to be giving you exact % amounts here... but but charging clients can be done in a few ways..
- fixed monthly fee basis the kind/amount of work you predict on an account
- Base fee of $ X or Y% of ad spend, whichever is higher (this ensures you are assured atleast of the base fee every month)
- Setup costs (for new accounts) + fixed fee every month
- slab structure... if the adspend is between x - y .. charge a%.... ad spend between y - z .. charge b%... generally higher the ad spends.. lower the % would be.

Hope this helps!

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