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How accurateis Google AdWords Traffic Estimator

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everyone,

 

I am designing a testing campaign that includes a group of ads composed of 73 keywords with a maximum of 8100 searches per month (exact match and suggested bid € 1.83) and a minimum of 70 searches per month (exact match and suggested bid € 0.73) for a total amount of 43090 searches (exact match).

 

I loaded the keywords in Google Keyword Traffic Estimator and set a daily budget of 30 euros and keywords set to broad match, the keyword instrument estimated a minimum number of 230 clicks daily.

 

The average bid suggested by AdWords is 1.50 euros. If I apply this amount, the estimate of minimum daily clicks decreases to 34.

 

How is it possible that with such a low CPC (€ 0.23) compared to the suggested higher CPC (€ 1.50) I can get 230 clicks vs 34? Does this estimate seem reliable?

 

Thank you in advance.

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Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: How accurateis Google AdWords Traffic Estimator

Top Contributor
# 2
Top Contributor

Hi Guido;

The traffic estimator is as accurate as statistics  could be.. Smiley Surprised  It has  a margin of error; (which Google does not disclose)

Since Google does not disclose this margin of error, It could be  quite broad;

So, I would take the "estimates"  with some caution

I prefer to use the historical data (available also in the keyword planner) - which represents the actual price paid by advertisers, and use this as a first shot 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Marked as Best Answer.
Solution
Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: How accurateis Google AdWords Traffic Estimator

Top Contributor
# 2
Top Contributor

Hi Guido;

The traffic estimator is as accurate as statistics  could be.. Smiley Surprised  It has  a margin of error; (which Google does not disclose)

Since Google does not disclose this margin of error, It could be  quite broad;

So, I would take the "estimates"  with some caution

I prefer to use the historical data (available also in the keyword planner) - which represents the actual price paid by advertisers, and use this as a first shot 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: How accurateis Google AdWords Traffic Estimator

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi MosheTLV, how do you "use the historical data"? can you be specific on which button to click?

Re: How accurateis Google AdWords Traffic Estimator

Top Contributor
# 4
Top Contributor
@Andrew ;
Here you are: step by step instructions;
https://support.google.com/adwords/answer/2999770?hl=en
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’