AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.5K members online now
4.5K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

How We can target top 20 Indian rich men ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys, 

 

I am  new in Ad words and i am totally confuse this question like that how we can target top 20 Indian rich men?

need demography answer?

Re: How We can target top 20 Indian rich men ?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Sanjay,

Unfortunately that is not how adwords works. You target certain keywords that users type into certain search engines (for search network). These users are for all intensive purposes anonymous.

You do have some options on the display network. While you can not target those specific people you are able to target places they may go and things that they may look at. You can tailor your display campaign to include certain websites that those types of user may visit and further segment this by other types of websites related to user behaviour you would expect them to have and so forth.

I would suggest doing some reading up on how it all works. The best place to start wouldbe here:
https://support.google.com/adwords/topic/3374694?hl=en&ref_topic=3119071

Good Luck

Re: How We can target top 20 Indian rich men ?

[ Edited ]
Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello Sanjay,

 

Targeting by "household income" is an option only in US 

 

https://support.google.com/adwords/answer/1722043?hl=en

 

I think you may be searching for top 20% "household incomes"  not top 20, and it means an income above 100.000 USD

 

targeting-household-income.png