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How To Calculate goals for impressions, CPC, CTR

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# 1
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1 Expert replyverified_user

Re: How To Calculate goals for impressions, CPC, CTR

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# 2
Top Contributor
Hi Dev S,

Can you please share more about what you are trying to achieve?

Thanks,
Kim


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: How To Calculate goals for impressions, CPC, CTR

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# 3
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Hello Dev,

One way is to use the keyword planner to find statistics on the Keywords found within tools > keyword planner. If you find the search volume for the area you are trying to target you can determine some goals. The Desired CTR x Avg Monthly Impressions in your area x Desired Impression Share (The percent of impressions out of possible impressions you show up for) will give you the approximate impressions and clicks you may receive. Then if you multiply that by the suggested bid it will give you an average estimate of a monthly cost within your goals and keywords.