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How Do I Add Target Audiences

Not applicable
# 1
Not applicable

Is there a way I can create audiences I want to target in adwords? 

1 Expert replyverified_user

How Do I Add Target Audiences

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi,

 

To identify our target audience is base of successful campaign. First, you decide that is your website is fresh or existing website. If your website is fresh, you have to focus on market research process, and if your website is existing, you have to primary focus on Analytics. In analytics, You find source, landing page, device, geography, etc. 

 

How Do I Add Target Audiences

Top Contributor
# 3
Top Contributor

You can create audiences with display campaigns.  Not, in search campaigns.

You can select topics, interests, age, gender and parental status.

How Do I Add Target Audiences

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I agree with You. I want to know about Target Audience:

 

Location: Bangalore, India

Gender : Female

Age : 24-45 Yrs.

Device : 1. Mobile > Apple (Primary) 2. Mobile > Samsung (Others)

 

Mostly Conversions are coming through above Target Audience.

 

Mostly Conversions are coming through Facebook.

 

I started two types of Campaigns : Search Network Only & Shopping Campaign.

 

But Text Ads are serving on Mobile Device (Samsung, Oppo, Apple, VIVO, etc.)

 

My objective is only to generate ROI.

 

Please suggest me.