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How Display URL affect Quality Score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I saw some article mentioned that the history record of display URL can affect QS, I wonder is it the domain or the whole URL history record.

For Example, the display URL of an ad is www.ABC.com/DEF, then is it the history record of www.ABC.com or www.ABV.com/DEF would affect keywords' QS?

 

Thanks.

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Marked as Best Answer.
Solution
Accepted by topic author Xwolf
September 2015

Re: How Display URL affect Quality Score?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi Xwolf,

 

There sure is

 

Taken from http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010

 

How we calculate Quality Score

Every time someone does a search that triggers your ad, we calculate a Quality Score. To calculate this Quality Score, we look at a number of different things related to your account, like the following:

  • Your keyword's past clickthrough rate (CTR): How often that keyword led to clicks on your ad
  • Your display URL's past CTR: How often you received clicks with your display URL
  • Your account history: The overall CTR of all the ads and keywords in your account
  • The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
  • Your keyword/ad relevance: How relevant your keyword is to your ads
  • Your keyword/search relevance: How relevant your keyword is to what a customer searches for
  • Geographic performance: How successful your account has been in the regions you're targeting
  • Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
  • Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices

View solution in original post

Re: How Display URL affect Quality Score?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Xwolf,

 

Each individual URL has it's own history, not just the domain.

 

So in your example the ads display url of www.ABC.com/DEF would have it's own history but the domain www.ABC.com would have it's own as well if it was used elsewhere in the account

Re: How Display URL affect Quality Score?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi purefuzz,

thanks for your answer. And does adwords has any official express of this issue?
Marked as Best Answer.
Solution
Accepted by topic author Xwolf
September 2015

Re: How Display URL affect Quality Score?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi Xwolf,

 

There sure is

 

Taken from http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010

 

How we calculate Quality Score

Every time someone does a search that triggers your ad, we calculate a Quality Score. To calculate this Quality Score, we look at a number of different things related to your account, like the following:

  • Your keyword's past clickthrough rate (CTR): How often that keyword led to clicks on your ad
  • Your display URL's past CTR: How often you received clicks with your display URL
  • Your account history: The overall CTR of all the ads and keywords in your account
  • The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is
  • Your keyword/ad relevance: How relevant your keyword is to your ads
  • Your keyword/search relevance: How relevant your keyword is to what a customer searches for
  • Geographic performance: How successful your account has been in the regions you're targeting
  • Your ad's performance on a site: How well your ad's been doing on this and similar sites (if you're targeting the Display Network)
  • Your targeted devices: How well your ads have been performing on different types of devices, like desktops/laptops, mobile devices, and tablets – you get different Quality Scores for different types of devices

Re: How Display URL affect Quality Score?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks again, purefuzz!