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Hotel in Panama & would like to find a good price and advertizing

B L
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# 1
B L
Visitor ✭ ✭ ✭

We have a Hotel in Panama and are trying to find the most effective and cheapest way to advertise

 

Blaine

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by RachelM (Google Employee)
September 2015

Re: Hotel in Panama & would like to find a good price and advertiz

Follower ✭ ✭ ☆
# 2
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Start in adwords and SEO at the same time, so adwords will drive immediate results while SEO for long term ,

also try to ask for google communication extension its helpful in your case but for now its a beta so they give it by request

also if you target tourists make sure you use keywords like Hotels in panama or panama resorts but make your coverage in other countries that you target clients from like USA, AU

if you need more help let me know

I hope that was helpful
Maged Wassef
Adwords Guru and a Mini Genius I Follow @TopRankGuru
Please Star My reply If it helped you Smiley Very Happy

Re: Hotel in Panama & would like to find a good price and advertiz

Visitor ✭ ✭ ✭
# 3
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I have small hotel in Puerto Viejo Costa Rica. I buy my brand name to keep it on top of OTA ads and my next best converting keywords is Puerto Viejo Hotels.

Re: Hotel in Panama & would like to find a good price and advertiz

Follower ✭ ✭ ☆
# 4
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Hi Colinsito,
that is expected as most tourists will be searching for hotels in a place rather than as specific hotel name except if they need a big brand like marriot or hilton, but you are doing well choosing that name.

and if you need to have your brand name on the OTA its exactly like normal PPC but incase of brand names you will need first to submit your brand name proof of copyrights if its a franchised name to google, so make sure you have soft copies of the brand name copyrights.

and if you need help let me know
Maged Wassef
Adwords Guru and a Mini Genius I Follow @TopRankGuru
Please Star My reply If it helped you Smiley Very Happy

Re: Hotel in Panama & would like to find a good price and advertizing

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# 5
Community Manager
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