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Hotel Ad Words

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

HI,

So, I want to make my hotels more visible through Ad Words.

Do I have to provide Hotel List feed, price feed to the ad words team or just keywords ? 

How does it work, basically !

 

Thanks

Re: Hotel Ad Words

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hello Ananta,

great idea promote your hotels. Hotel Prices isn't easy when you starting with AdWords. You have to have Hotel Price feed. More information is here - https://support.google.com/hotelprices/?hl=en#topic=6064415

Easiest is create ads with keywords. Target your location and hotel on customers worldwide (if you have) with specific bids on specific countries. If you have multilingual website, it is great to use different ads for single country.

Tomas

Re: Hotel Ad Words

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the info.
How is listing my hotels on Google ads words different from listing on
Google Hotel Ads.

Re: Hotel Ad Words

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Google AdWords are showing ads when somebody search "hotel london" and visitors go to your website and through Hotel listing visitor can book a room when somebody search "hotel london".

However if you have a time to create feed, do it and implement into AdWords. It's not easy, but great feature from Google.

Tomas

Re: Hotel Ad Words

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Why does Google allow listings from both for the same thing. Now I'm really
confused whether to list my hotels on AdWords or Google Hotel Ads.
Don't know which one will be more beneficial.

Re: Hotel Ad Words

[ Edited ]
Badged Google Partner
# 6
Badged Google Partner

Hi,

You have a great question. You may start here to get a better understanding of Google Hotel Ads: https://support.google.com/hotelprices/answer/6259101?hl=en Also see the getting started section here: https://www.google.com/ads/hotels/getstarted/index.html

It may be more efficient to work with an integration partner that are listed on the getting started page.

Google Hotel Ads makes listing your hotels and advertising them easier: http://adwords.blogspot.com/2015/09/google-hotel-ads-makes-it-easier-for.html

Re: Hotel Ad Words

Follower ✭ ✭ ✭
# 7
Follower ✭ ✭ ✭
If somebody has a few rooms, he don't need Hotel Ads. If he has bigger hotel, he uses Hotel Ads. Google tries simplify users booking rooms.

Here is nice video - https://support.google.com/hotelprices/answer/6259101?hl=en&ref_topic=6064415 where,when and why ...

Tomas