AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.6K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

High bid rate

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good day Team

 

I have 2 keyword i need to decide on but are worried about the high bid rate of the one keyword.

 

1. FOOD SPECIALS has low competition in south africa 140 monthly searches but bid rate is high R37

 

2. RESTAURANT SPECIALS has medium competition in south africa 200 monthy searches but bid rate R6

 

I have heard it better to use low competition searches but are confused with the high bid rate of FOOD SPECIALS R37 what does it mean ? is it a good thing people are willing to pay more money for a keyword to get displayed first on search results ? 

 

Please keep explanation as short as possible and explained in easier terms.

 

high bid.PNG

 

Thanks

 

Johann

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Johann V
January 2016

Re: High bid rate

Top Contributor
# 4
Top Contributor

Hi Johann,

 

It is obvious that any keyword in trend will have a high CPC bid, as there will be more number of competitors for that keywords, bidding to win the auction against each other.

 

But still there are certain steps which will help you out to lower the bid:

 

  • Boost your keywords' quality scores which eventually help to a reduced CPC bid for the same ad position.
  • Use different match type of keywords as most of the time you will find different CPC bid for different match types.
  • It is not even necessary to bid to that amount, if you have good QS and lower bids then also you can get traffic as it is not always necessary that top 3 positions will give you best result. 4th position which is 1st of side ads can also perform better.
  • Else you can opt for flexible bid strategies.
  • Though bid is high but Analyse your data and do bid adjustments for those locations, devices which are performing better rather than bidding high all the time.
  • Also try ad scheduling and bid only for those days/hours which are highly resulting

I recommend you to to use bid adjustments and ad scheduling only if you have enough data to analyse( at least a month).


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Re: High bid rate

Top Contributor
# 2
Top Contributor

Hi Johann,

 

So, that's correct. As per the keyword planner tool, suggested bid for the keyword is about ZAR37 as per your screenshot.

 

That's the approximation only to give you an idea of how the competition is and how the advertisers have been bidding for this particular keyword. 

 

If this keyword is so important for you, you can think of bidding on this keyword with exact match type. Otherwise, you might think of using some long tail keywords like three word keywords to start with, if the budget is a constraint for you.

 

Initially you will have to start with something and later you can refine your keyword strategy to build around more of the search terms users are searching for and add them as keywords in your campaigns.

 

Hope this helps!

Pankaj

Re: High bid rate

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pankaj

Thanks for your reply.

So just to confirm the low competition is the better keyword for getting more of a change .. but why is the bid rate so high at ZAR37 is this because there is more a demand or lots of people are looking to get listed on this keyword ? So the lower the bid rate the less demanding people are searching for keyword ?

Please explain the difference between a high priced bid rate and a low priced bid rate ?

Thanks in advance..

Johann
Marked as Best Answer.
Solution
Accepted by topic author Johann V
January 2016

Re: High bid rate

Top Contributor
# 4
Top Contributor

Hi Johann,

 

It is obvious that any keyword in trend will have a high CPC bid, as there will be more number of competitors for that keywords, bidding to win the auction against each other.

 

But still there are certain steps which will help you out to lower the bid:

 

  • Boost your keywords' quality scores which eventually help to a reduced CPC bid for the same ad position.
  • Use different match type of keywords as most of the time you will find different CPC bid for different match types.
  • It is not even necessary to bid to that amount, if you have good QS and lower bids then also you can get traffic as it is not always necessary that top 3 positions will give you best result. 4th position which is 1st of side ads can also perform better.
  • Else you can opt for flexible bid strategies.
  • Though bid is high but Analyse your data and do bid adjustments for those locations, devices which are performing better rather than bidding high all the time.
  • Also try ad scheduling and bid only for those days/hours which are highly resulting

I recommend you to to use bid adjustments and ad scheduling only if you have enough data to analyse( at least a month).


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’